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| Solution Delivery |
Our experts will work with the unit team to 'DO' the task in hand covering all of the following areas and more:
Operational Performance Improvements
This would include evaluating all the hotel departments and assess performance and staffing structure, recruitment and training plan, golf and leisure operations. Implement new policies and procedures to deliver improvement. Reduce cost and increase customer service.
Food and Beverage
Evaluation of existing F&B offerings and establish most appropriate market positioning for the F&B outlets. Develop the food and beverage offerings including pricing and compilation of menus and menu engineering to maximise profit and customer satisfaction.
Sales and Revenue
Implement new selling techniques and strategies, segment analysis and identify opportunities and areas to exploit, focusing on high yielding actions. This could include tactical sales drives and revenue development.
Tactical sales and Marketing
- Direct mail online and off line
- ADS (alternative distribution channels) including GDS
- Website development and website promotion incl SEO and PPC (Search engine Optimisation and Pay per Click)
- Brochure design and production
Revenue Management
- Review of pricing closeouts
- Revenue principals
- Distribution opportunities
- Weekly audits and feedback
Marketing
Marketing consultancy advise on any, all or a combination of the following tactics: advertising, proactive public relations, promotions, database utilisation, CRM, digital and website optimisation, marketing materials incl brochures, collateral and all point of sale material. The most effective campaigns are integrated so that you not only generate short-term occupancy, conference or food/beverage sales, but also build your brand, for longer-term business stability.
Purchasing and Stock Control
Provides resource to enable you to maximise savings across your entire purchasing portfolio and implement effective purchasing and stock control. It would include an audit of stocktaking practices and procedures, implementation of control systems, identification of cost-savings, selective stock-takes and monitoring key supplier proposals, introduction of weekly ‘flash’ food gross profit reports, purchase order systems.
Customer satisfaction and Quality measures
Evaluates the existing offerings in terms of customer satisfaction and implement web based customer satisfaction data to inform staff training. Implement a behavioural change programme.
Training and Development
The creation of bespoke training and development plans that put the customer at the centre of the focus and the development of the individuals to continue to deliver beyond the project life. e.g.
- Revenue management
- Menu development and engineering
- Developing a sales strategy
- The web 'Digital'
- Effective management accounts
- Margin management - Cash v Percentage
Food Hygiene and H&S audit
Carry out full audits and reports on current performance with action plan to improve.
- Audit
- Create appropriate policies and procedures
- Training
- Outbreak support
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